About

A friend said to me the other day – “You’re like Forrest Gump, your life has all of these totally different chapters.” I’d never actually seen the movie, so smiled and nodded along, but googling it now it seems to be about a ‘slow-witted and kind-hearted man’… err, thanks, I think?!

But she was right. I’ve done a lot of different things, and I’m not even that old yet. Frankly, it’s making writing an ‘about’ page a total nightmare. Particularly an anonymous one.

Do I start with my childhood obsession with making websites that has grown into a love of coding today? My brief and abortive career as a scientist? My much longer one as a TV producer?

Or shall I just get to the CEO bit? OK. I’m the co-founder and CEO of a luxury ecommerce brand. It started as a side hustle, but now supports me and my partner and our small team full time. It has an annual turnover just over $0.5 million and annual profits in the region of $80,000 (after we’ve all been paid). I decided to write this blog anonymously so I could tell you things like that, and other – much jucier – stuff that CEOs usually keep pretty close to their chest.

So that’s the CEO bit. What about the slacker bit? Well, I’m probably the world’s hardest working slacker. I love to find solutions to things that cause me hassle or take up time – usually sending me down the rabbit hole and costing me wayyy more time in the long run.

I mean, I set up my current business to solve literally the world’s smallest niggle (turns out a lot of other people have the same niggle!), and then dedicated 5 years of my life to it. And actually, after 5 years, the lazy little voice in my head has started telling me it’s time to slack off even more.

I have to agree. Running an ecommerce business is a pretty hands-on affair. I have to interact with my team, they have to interact with customers, stuff actually has to get shipped around the world… it’s all quite a slog, really.

So I’m planning to set up a series of new projects that will take my slacker skills to the next level. I don’t know what they’ll be yet – if you’re up for it, I’ll take you on that journey with me. But here are two very important criteria I have for them:

  1. I live by the sea, so if I wake up and the sea looks inviting, I’d like to spend the day swimming in it, instead of working. My current set up doesn’t allow that as I have fixed routine meetings, especially with my team, that require my daily input.
  2. I’ve discovered that I’m probably somewhere on the autism spectrum, and talking to people just drains me. I can find it enjoyable, but at the same time I can feel my internal energy battery just running down and when it’s empty it takes a long time to refill. So, for the next iteration of the work that I do, I’d love to find a way to generate income without having to interact with customers, team members or contractors. Just me, my laptop and my own sweet time!

They might not be everyone’s dream markers of success. But if they’re not a million miles away from yours, I’d love you to stick around. I promise I’ll share everything – no holds barred – along the way.

Over and out,
The Slacker CEO